…involving multiple sources of data and new technologies.

#social listening #AI #machine learning

…implying strong change management  within the company.

#change #multi-country #consumer research

…to embed insights in the organization such as a content management platform, a blog / website, data visualization tools and dashboards, trend watch newsletters.

#new tools #digital #consumer centricity

…from consumers & customers’ needs understanding and inspiration sessions to ideas & concepts generation.

#inspiration #ideation #creativity

…to create new business strategies or generate brand activations through immersive and fun IRL & e-workshops and e-learning modules.

#workshops #activation #learning appropriation

IRL / online focus groups, ethnographic interviews, one to one interviews,online community.

#qualitative #exploration #moderation